Paula Costa Val | B2B Content Specialist & Copywriter
Nothing in the intellect exists without first appearing in some way in the senses
how can I help you
Brand concept
Communication strategy
Launch campaign
Website planning
Institutional presentation
Naming
Slogan and tagline
Video script
E-mail marketing
Tone of voice
Content for websites and social networks
Paid media
Planning, writing and creating texts and concepts for advertising campaigns
brands i've worked with
Technology, retail, apparel, government and more. These are some of the clients who have trusted my work.
what i have done
Scripts for videos, blog posts, campaigns, email marketing, social media posts and much more. See a selection below.
FatureMais
The online management system that simplifies your business and increases your profitability.
You can be whatever you want.
The Federal University of Minas Gerais is the way.
Registrations open.
​Happy hour won't wait for you to get home. Neither will other things.
Rexona doesn't abandon you.
Casa Cor MG + Bel Lar
A partnership that suits you (click to see more)
BDMG XXV Minas Economics Award
Not everyone can start with an award on their resume.
SaveEnergy promotional videos
Potti Romã Collectible lingerie
Collection concept, advertising campaign, catalogue and names (click to see more)
Google Workspace
Campaign "This is how you collaborate", with Brazilian comedian Antônio Tabet.
EPO
Institutional video celebrating the company's 29th anniversary.
Terrazzas Tailor-made
Be unique among equals. Your apartment as exclusive as your life demands. (click to see more)
Lavadin Lavanderia
Scripts and production of content for social media.
Google Cloud LATAM Shorts
Scripts for short videos for Google Cloud LATAM account on YouTube
Google Cloud Chef GenIAl
Tik Tok ads for the series of videos about Google Cloud's clients that use the company's AI tools.
Google Cloud and Google Workspace
Posts for social media, including the image/video script and the copy. This post was done to promote StartITup, a Google Cloud programme for startups.
Gamification in Modern Marketing
Strategic video breakdown exploring how brands leverage mobile gaming, Twitch, and immersive platforms to capture high-value audience focus.
Marketing & Content Creation
Short-form video content dissecting marketing strategies, storytelling techniques, and industry insights across social media channels.
about me
I’m Paula, a Strategic Copywriter & B2B Marketer driven by clear positioning and authentic storytelling.
Over the past 6+ years, I’ve helped tech companies, high-growth SaaS, and global brands, such as Google Cloud and Zendesk, turn complex products into compelling narratives that drive demand and build real authority. Whether writing high-converting landing pages, shaping multi-channel brand campaigns, or crafting engaging video scripts, I focus on what actually moves the needle.
When I’m not refining copy or diving into product strategy, you’ll usually find me lost in classic literature, exploring cinema, or taking my dogs on long outdoor walks.
Have an ambitious project or a story to tell? Let’s grab a coffee and chat.
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call me